Designing innovative B2C experiences that turn complexity into trust.
AI-native Staff Product Designer blending behavioral science, systems thinking,
and product strategy to help people make confident decisions that drive impact.
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Launching a scalable offers experience
Role: Staff UX Designer & Design Lead
I led the design of a new operational lease experience, creating a scalable offer framework and reimagining the end-to-end customer journey.
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Design for an omnichannel order tracking experience
Role: Senior UX Designer
Volvo Cars' direct-to-consumer expansion created a 3–8 month gap between purchase and delivery, with no clear story connecting web, app, or customer. I led the end-to-end UX strategy to unify order tracking across mobile and web platforms, reducing customer confusion and driving an 18% reduction in order cancellations.
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Designing Trust-Centered Women’s Health Experience
Role: Product Designer
Gabbi is an AI-powered platform helping women understand their personal breast cancer risk and take preventive action. I designed the end-to-end mobile experience, turning complex medical data into a compassionate, trust-centered system that guides women from risk assessment through long-term engagement.